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Why should you do SEO and SMO for your New Business Website?

 We all start businesses to grow and earn good profit by working hard on them but only working hard on business is not the solution. If you have created a new site for your business, you must be running ads on google and other social media sites like Facebook and Instagram, which will help you boost your website traffic initially. However, this is only a temporary solution where you need to spend money on ads daily or monthly. So here comes the SEO and SMO, which will help you and your business get organic traffic on your website and increase your sales. This should not be ignored by any online businesses as this is a very important strategy in today’s competitive business world.

Search Engine Optimization

As I have mentioned above this is a necessary action that every business should do to get organic traffic on the website. So how you are going to do this to successfully get organic traffic on your site?

Also Read - What is SEO Basics

You should first start with creating a few blogs on your website where you can write a good blog by doing keyword research. You can use the Mangools SEO Tools for keyword research. It is one of the best tools for keyword research you will find. You must do the keyword research as this is very important to know which is the keyword people search most on the internet and what is the volume of search and what will be the competition to rank your blog on search engines like Google, Bing, Yahoo. Once you publish your blog on your website, the next step to ranking your blog on a search engine is to do the Search Engine Optimization. You can do guest posting on other sites to get the backlinks. Here you will need to write a few more blogs related to your business. Once your articles are ready you need to find the free or paid websites where you can guest post your blogs to get the backlinks. Make sure you are getting Do-Follow backlinks as there is no use of No-Follow backlinks in Search Engine Optimization.

How to Rank First on Google

You can create as many backlinks by guest posting to increase the Domain Authority and Domain rating of your website. As per your budget, you can decide where you want to write a post on a free or paid site. You can find many free sites for guest posting if you are not going to get paid sites for it. The only benefit of paid guest post sites is that there are having traffic of thousands and millions.

Social Media Optimization

Other than Search Engine Optimization the most powerful Optimization is Social Media Optimization as it has the capability to drive traffic on your website by thousands and millions. A website like Facebook has around 2.80 billion monthly active users. You can create a Facebook page and a group to connect with your audience. Here you will have to create the content on daily basis to engage with your audience and to increase more followers to your page. The more followers you have the more chances to getting traffic on your website. You can ask questions to them to increase the engagement of your audience. Also, you can start the giveaway programs on social media as this is one of the great strategies to divert people to visit your site. Just make sure that you should always post and create engagement in your audience related to your business only because if it is not relevant then people will not visit your site again, which will increase the bounce rate of your site. 

There are many other social media sites available there, so you should focus on increasing followers to grow your business. 

Conclusion

So, you have read the above and you know how it can help you to increase your business sale by getting more organic visitors to your website. This is why it is important to do Search Engine Optimization and Social Media Optimization. Nowadays, these two are very significate strategies for any new as well the existing business, otherwise, you won’t be able to stand in the online business completions. Here if needed you can take the paid support or the services for the digital marketing agency. You can tell them which keyword you want to rank on search engines and they will provide all the services like writing blogs, finding guest post sites, and creating backlinks. Hope you like this post. 

Author: Kyalu.in

Contact: kyaluteam@gmail.com

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