What is Google Ads

Google Ads is the tool from which we can run ads on Google, Earlier it was known as Google AdWords.

What is AdWords

AdWords means Search Ads using Keywords. When someone searches any keyword, Search Ads are shown in the Search engine result page.

What is Google AdWords

Earlier we can run only Search Ads on Google, the tool which was used to run search ads on google was called Google AdWords.

Now, we can run all Types of Ads on Google (Search Ads, Display Ads, Shopping Ads, Video Ads, etc), Therefore Google changed the name of Google AdWords to Google Ads.

Benefits of Google Ads

SEO is a long time process, doing SEO of a website takes a lot of time, it can take 3 months to 6 months or more, in this case, you will get business from Google after a lot of time.

If you run ad on Google, you will start getting business from Google as soon as your ad starts running, you don't have to wait for a long time to get Business from Google, your time is saved and Time is Money.

Google Ads gives you more control, so you can show ads only to relevant people, so it saves your money.

How to Run Ads on Google

1) Campaign level- At this level, we set up the campaign, we select the goal of the campaign, we select the goal that we want to achieve after running the ad.

2) Ad Group -

3) Ad Copy- At this level, we create ad copies

Goal of the campaign can be-

 Sales - We want more sales

Website traffic - We want to increase traffic on website

Leads - We want more leads i.e., we want people to fill up a form

Product and Brand consideration - We want to create awareness for the new product

Brand Awareness and reach

App Promotion - We want to promote mobile app

Campaign Level

We have to select a goal, if we don't have a goal we can select create a campaign without a goal's guidence 

Then we have to select the type of ad that we want to create 

We can choose 

Search ad, display ad, shopping ad, video ad, etc

And we have to give URL of the website for which we want to run ad. 

Ad Group Level