How to Learn SEO for Beginners | How to rank first on Google
Learn Basics of SEO in 2022 for Beginners
In this blog we will learn all the basics of SEO in 2022 and advance SEO and How to rank on the first page of Google.
What is SEO
SEO stands for search engine optimization, it means to optimize our website or blog according to the guidelines of search engine to rank higher in search results.
It is a dynamic process as search engines are changing their algorithms frequently.Search Engine Optimization
SEO is of 3 types
1) On page SEO
2) Off page SEO
3) Technical SEO
Technical SEO is included in on page seo
Why SEO? Advantages of SEO, Benefits of seo
Why seo is important for businesses
1. SEO is free, you don't have to pay Google for doing SEO of your website.
SEO results are organic results, organic results are free, you don't have to pay Google for appearing in organic results.
2. If you are running paid ads and you stop running the ad, then your website will disappear from the search engine results page (SERP).
If you stop doing the SEO of your website, your website don't disappear from the search engine results page, your website will maintain its position on SERP for longer time.
3. Search engine optimized websites have good user experience.
4. Websites appearing in organic results have more trust and credibility in the minds of users or searchers.
How Search Engines Works?
Crawling And Indexing
Crawling - The bots / crawler / spider of the search engine visits the website and scans the website and take a snapshot of the website and store it in their database.
Indexing - grouping of websites of similar type at one place. Crawlers of search engine, after crawling (scanning) the website, indexes the website.
How to know that the webpage is crawled or not and when it is crawled last time??
How to do SEO in website
In Off page SEO, we build authority of the website, we create external links and backlinks of our website, we do Guest blog posting, Article submission, Directory submissions etc
In Technical SEO, we optimize the non text part of the website, we improve the Loading speed of the website, make the website mobile friendly, we improve the security of the website.
How to do SEO optimization
We do SEO optimization with the help of various tools, we can audit the website with these tools and we can fix the errors.
1. SEO site checkup
2. Screaming Frog
3. Small Seo Tools
Meta Title- Meta title is the title that is indexed by Google. It is the title of the website that appears in Google search results. Length of SEO title or Meta Title is 60-65 characters.
Meta Description- Meta description is the description that is indexed by Google. It is the description of the website that appears in Google search results. Length of seo description or Meta Description is 160 words.
In On page SEO, we have to optimize Meta Title or Seo title and Meta Description or seo description of the website.
How to Do SEO of a website
We have to write keywords in the Title and Description of the website
Write Primary Keyword in the Meta Title
Write Primary and Secondary Keywords in the Meta Description
In the content of the website we can use heading tags <H1> <H2> <H3> <H4> <H5> <H6> according to the priority
For main heading we have to use <H1> tag, Crawlers of Google give high priority to H1, then H2, then H3, then H4, then H5, then H6
It is of 2 types
HTML Sitemap and XML sitemap
How to do SEO in Blogger
How to Generate Sitemap
URL of website/sitemap.xml